Businesses flourish for one reason and one reason only. Their ability to do something better than everyone else. If the value proposition is cost, you have to be able to do something the other guys can't. Are you going to build them in China? If not, how will you pay the same build costs as other American manufacturers and sell for, in some cases, a fraction of what competitive boats sell for.
Skater has been successful over the years and subsequently extracts a premium price for their boats simply because they build a great product (quality) and it performs exceptionally well (service). So they enjoy significant margins and aren't forced to compete with a bunch of marginal manufacturers (price)
In business, the basic fundamental question you have to ask is "What can we do that no one else can?" If you're assuming you can do something better than the next guy, you're most likely wrong. It's a big world full of bright, motivated people and the possibilities of someone possessing some particular skill or knowledge that the rest of the world lacks is unlikely. Cigarette builds a decent boat and gets a premium price for it. You can buy a better-constructed boat. And you can pay less. But there's a reason Cigarette enjoys the position they're in- decades of brand equity. Many people have tried to build a better boat for less money than Cig does, but they don't sell as many boats as Cig.
I suppose my response to the original question-
If a well known successful builder offered a new 30' Cat powered by twin Mercury Racing outboards and marketeed it for $89,900 would it sell?
- would be "why would a well-known, successful manufacturer want to?" If I were a solid name brand boat manufacturer, why would I head to the basement on pricing?
Lastly, and every manufacturer knows this, building little boats doesn't cost much less than building big boats. There's a reason none of the successful manufacturers don't have a small boat in their line. Cigarette now starts at 38'. They've had the 20, 24, 28, 30 and 35 in past years. They didn't drop them because they sold well and yielded good returns. MTI, Nortech- the list goes on. No small boat.
If you could build the boat, build a strong, reliable, attractive product and deliver it to the marketplace, I believe you could sell alot of them. But unless there's some hidden magic in here, I don't believe it would be a sustainable business model. The market couldn't support the unit volume you'd need to have to function on razor-thin margins