Randy,
A couple of thoughts and possibly an answer or two.
The programs will be a production of CBS Sports. I'm sure you know their history. Many of the successful productions we compare our lack of success to (BMX, Supercross) are handled by CBS Sports. Throw in a few Superbowls the PGA and NCAA and you have a good start to a huge list.
Some aspects of the programs might not be up to Rich Luhrs standards (sorry I could not help myself) , but try to remember a time when they got it wrong. While we are on the subject remember it's CBS Sports, not CBS daytime or CBS reality.
CBS Sports........Olympics, any more questions about production quality?
How the advertising revenues from this will be handled or handed out, I have no idea. I doubt that even JC has a firm handle on the logistics of it all. There is a master framework and it keeps being colored in as planned at an alarming rate. The master plan you would like to be told of is not completely written. Nothing is being held back. News is being released as soon as it is verified. Much more will be completed by and announced at the Marathon race.
As for participation, any team with a positive attitude that wants to be a part of the future of the next chapter of Offshore is invited.
SQ