Just had a long conversation the other day about BOAT mfg's vs AUTO/TRUCK mfg.
The boat industry is so so different.......dealers have to pay for part if not all boat show expenses where auot makers do national shows and support each event. Also boats are so much a component build......the use of several parts from different mfg's make up a boat just like a custom home. You have a drive issue its the drive mfg, electronics same thing and so on. Only the hull and the interior stuff is covered by the builder. Where if you buy a Ford, Toyota, Honda etc and you have an issue....its all their components and no passing the buck to this guy or that guy. Its difficult from the dealer side to chase the "OTHER GUYS" down to get something replaced under warranty. Advertising as well ...... most auot makers have national campaigns for the good of the dealer netwoork, REBATE too, as well as helping dealers move and exchange product to clear old inventory from stock....not so in the boat world.