It is not a question of "Red Bull" or some large company like that putting up money. Red Bull is a sponsor. Sponsor money is used for many things: prize purse, promotions, etc. That is not the same as the investment capital required to build the product. Rather, sponsor money is used to grow the sport. Big difference. Like it or not, however, there is no product right now. None can be built from what exists now. This conversation about cameras, offshore vs. inshore, etc. is fun, but if anyone thinks picking one of these ideas and running with it is the answer, you are wrong.
Business plan + investment capital + execution of plan = (hopefully) profitable product. If you cannot figure out a way for your capital supplier to actually get an acceptable rate of return (i.e. MAKE MONEY$$$$$$) on that investment then fogeddaboutit. No free fix, magic elixir, turd polish...