The Long Story
There is alot to consider, I think a major thing is the state of the economy and the ability to have or borrow the money. Location, traffic, demographic, to own or lease. How much time do you have to personally get it off the ground, or are you taking over an existing store. Existing stores are figured at three years gross profit, plus owners benefits, along with property and fixtures. If you are starting a new store as I did, non franchise, don't do what I did. KISS - Keep It Simple Stupid. We way over built our place, notty pine walls and ceiling, granite counter tops, new coolers, rediculous. If I were to do over again I would really shop around. There is a ton of used equipment out there. Find yourself a good HVAC guy that won't rip you off to help put the stuff together. Really, really consider your demographic, build to suit. You wonder why there are alot of dumpy party stores, I now know. If you sell it, they will come, because my store is very nice, has no bearing on sales, I found this out. I could ramble on forever, so if you have something specific, just ask.
Licensing is based on your state. We are in Michgan where beer, wine, and lliquor is completely state controlled. The state determines your vendors, product cost, and minimum product retail pricing. This business is alot less profitable than I was led to believe. Most would say overall 35%, but it's less. Yes, you can double and triple your money on things, but that is on cheap items, lighters, candy ect. Where you can not make a high margin is on the expensive items, beer, wine liquor, smokes, so as a dollar amount that brings down your overall margins. Those items accounted for 75% of sales yesterday. I would recommend POS, a point of sale computer system, the numbers don't lie. And let no one kid you, these are not recession proof business', the numbers don't lie. We are down at least 30% since "Black Monday". People are at the point in my area they can not even afford to drink, I mean they have no money! And Obama is just going to F@ck us small business' over. Raise our taxes, make us provide health care, we are struggling as it is.
My $.02 It is not a good time to be opening or buying a small business. But I would gladly answer any question you may have. MR