Matt Trulio
Contributor
Damn, there's a whole of sales-driven, big-dog testosterone in this thread. But I like it.
Lots of good points, too.
My take? We should all be rooting for the success of Statement ... and Hustler ... and Sunsation ... and Cigarette ... and so on. A high-performance marine industry turnaround, even if the industry that emerges from it is very different from what we've ever known—and it will be—is definitely in order.
I guess my point was that you can say just about anything in ads. Because the goal of advertising is sales. Advertising is never objective. It often plays fast and loose with the truth.
To be upset by an ad—any ad—is to take it too seriously.
But it does lead to great threads. So maybe it is useful after all.
Lots of good points, too.
My take? We should all be rooting for the success of Statement ... and Hustler ... and Sunsation ... and Cigarette ... and so on. A high-performance marine industry turnaround, even if the industry that emerges from it is very different from what we've ever known—and it will be—is definitely in order.
I guess my point was that you can say just about anything in ads. Because the goal of advertising is sales. Advertising is never objective. It often plays fast and loose with the truth.
To be upset by an ad—any ad—is to take it too seriously.
But it does lead to great threads. So maybe it is useful after all.