What the heck, I'll probably go see it. I loved Borat, and if this is anywhere near as funny, it should be good.
Yep. The reality skits were off the charts in Borat, and it looks like this one is more of the same.
Roger Ebert liked it. 
And last time I checked, you can't catch Teh Gay from a movie.
"Bruno” is a no-holds-barred comedy permitting several holds I had not dreamed of. The needle on my internal Laugh Meter went haywire, bouncing among hilarity, appreciation, shock, admiration, disgust, disbelief and appalled incredulity. Here is a film that is 82 minutes long and doesn’t contain 30 boring seconds. There should be a brief segment at the next Spirit Awards with John Waters conferring the Knighthood of Bad Taste to Sacha Baron Cohen. If he decides to tap Cohen on each shoulder with his sword, I want to have my eyes closed.
...
Certainly it takes sheer nerve for Cohen to walk into some of these situations, knowing he’ll only get one take — if he’s lucky. Bruno plays an allegedly gay-hating straight wrestler in a scene promising gay bashing, and then shows the two men in the cage getting turned on as they grapple. There is also an eerie tension in a scene where Bruno, the gay new hunter, sits around a campfire with macho hunters who are very, very silent.
It is no doubt unfair of Cohen to victimize a perfectly nice man like Ron Paul. Watching Paul politely trying to deal with this weirdo made me reflect that as a fringe candidate, he has probably been subjected to a lot of strange questions on strange TV shows and probably is prepared to sit through almost anything for TV exposure. However, he has made a lot of intolerant comments about homosexuals, so by shouting “queer!” as he stalks out along a hotel corridor, he lost his chance of making amends. Helpful rule: If you find you have been the subject of a TV ambush, the camera is probably still rolling.