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AMG Cig?

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VtSteve

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http://blog.caranddriver.com/cigarette-racing-boat-inspired-by-sls-amg-unveiled/

Fear not, this 46-foot Cigarette Racing boat (which was teased back in December) is car-related: it was inspired by the Mercedes-Benz SLS AMG. Apparently, Cigarette CEO Skip Braver is a huge fan of AMG products and has owned several of them.


The similarities between car and boat are subtle, to say the least. The boat’s hull is painted in a blend of two SLS-exclusive paint colors, Alubeam silver and Designo Mystic White. Interior upholstery is based on the SLS’s mix of Designo porcelain and white Nappa leather, though made of water-resistant materials.

The boat’s engines are a brand-new design: two twin-turbo, 9.0-liter Mercury Racing engines produce a combined 2700 hp, enabling a top speed of over 130 mph. Cigarette Racing says the engines are more reliable and more fuel-efficient than any competitive boat engine.

Check out the gallery below for a closer look at the boat.

[View with PicLens]
 
JupiterSunsation said:
Really? How many AMG cars were sold due to this boat? How many Ciggies went out the door due to the AMG trim?

It was a poorly executed marketing pitch at best......:eek:
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Well, I don't know about that. Supposidly the 46 AMG was sold site un-seen and the 50 Maurader went for 1.5 from what I heard.

I'm guessing that 46 went for somewhere right around 1 mil. To me, you just sell one 1 millioin dollar boat and all that marketing (which wasn't much actually) was worth it.
 
As I understand it Cigarette had two offers to sell the boat but that they could not because they have an agreement with Mercedes to tour the boat with the car for a year.
 
Tommy Gun said:
As I understand it Cigarette had two offers to sell the boat but that they could not because they have an agreement with Mercedes to tour the boat with the car for a year.
Click to expand...

Hmmm, wonder if theres a little, "We'll take your money and you can have it when we're done touring it.." going on??:ack2::sifone::sifone:
 
JupiterSunsation said:
Really? How many AMG cars were sold due to this boat? How many Ciggies went out the door due to the AMG trim?

It was a poorly executed marketing pitch at best......:eek:
Click to expand...

Go to a boat show or buy a boat magazine, go to a boating website; you don't expect to see specifics about about a car.

Go to a car show or buy a car magazine, go to a car website; you don't expect to see specifics about about a boat.

I think they could have done a much better job on the boat, but I still think a lot of people sat in a MB at the boat show that normally wouldn't have on that day. A lot of people read about a Cig boat when they wouldn't normally have the day their Car & Driver magazine was delivered as well. Imagine if they sit that boat out in front of a few MB dealers- ask Gino how many people almost broke their neck when his boat was out front (IMHO a MUCH better looking and impressive rig and not an official collaboration but still).


I'd be drolling over the boat, the GF would have been sitting in the car wondering if I got the boat if she could get the car. One for you, one for me.
 
Most of the photographs don't do the boat any justice. But, I have seen certain photos that make the boat look great. Either way, it still was an impressive joint venture pulled off by Skip.
 
Bobcat said:
crappy finish around the cleats on the Cig....somebody dropped the ball on that one !:(
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This is not normal. Either the boat was rushed for the show or there was a quick repair in that area for some reason. Cig is second to no one for fit and finish.
 
PM203 said:
Either way, it still was an impressive joint venture pulled off by Skip.
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That's the way I see it. Skip has known the higher ups at AMG for many years, so this was a great way to get exposure for both AMG and Cigarette, is what it's meant for.

It would be pretty difficult to keep track of whether or not someone bought a Mercedes because of seeing the new model at the boat shows, & vice versa when a boat is sold. The venture definitely can't HURT either company.
 
Tank said:
Well, I don't know about that. Supposidly the 46 AMG was sold site un-seen and the 50 Maurader went for 1.5 from what I heard.

I'm guessing that 46 went for somewhere right around 1 mil. To me, you just sell one 1 millioin dollar boat and all that marketing (which wasn't much actually) was worth it.
Click to expand...


Hey someone once bought American Muscle 1, Spiderman and other ugly theme boats too.....so as they say in the car business there is an azz for every seat. :D

If that boat was all white and called "the white edition" and someone bought it that too could be considered a marketing success. To me success in marketing is when it can be repeated several times as in sell 10 AMG edition boats.
 
PM203 said:
This is not normal. Either the boat was rushed for the show or there was a quick repair in that area for some reason. Cig is second to no one for fit and finish.
Click to expand...

There was a thumbnail sized nick in the corner of the transom that was filled in with a magic marker too......I suspect it was damaged in transit to the show and someone tried to touch it up with a similar color marker.
 
JupiterSunsation said:
Hey someone once bought American Muscle 1, Spiderman and other ugly theme boats too.....so as they say in the car business there is an azz for every seat. :D

If that boat was all white and called "the white edition" and someone bought it that too could be considered a marketing success. To me success in marketing is when it can be repeated several times as in sell 10 AMG edition boats.
Click to expand...

I agree. I also agree that funky dash on the themed boats was odd (eh-hum, ugly). But you're counting the chics before they're all hatched. It's been less than a month and the boat is (most likely) sold. We'll see if more sell or if Cigarette even plans to build more than one. Most of their special project boats are one off's, except for the American Muscle series. And I guess you could say the two Plane RR's were kind've similar designs.

All I'm saying is, I would suggest a company that sells a million dollar plus boat site unseen would be considered a success.
 
MarylandMark said:
I'd be drolling over the boat, the GF would have been sitting in the car wondering if I got the boat if she could get the car. One for you, one for me.
Click to expand...

HA, that's exactly the reply I got from my wife when I sent the pics'...you can have the boat; I'll take the car.
 
I'm just pleased this effort will give perfomance boating more exposure..which it certainley will. If fishing and Jersey Shore can get TV time why not offshore racing?
 
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