Prices in Classifieds?

Steve Miklos

Charter Member / Competitor
I really like how the classified adds here on Serious are required to have prices. I have been boat shopping and am surprised by how many of the large dealers post no price.

How many of you call on advertisements with no price? I do not bother as I expect an oppourtunist answer and the only time I did the price later changed. Whats your experience/opinion?

Thanks
Steve
 
This issue was a big point of discussion that we made when organizing the board; It's one of my biggest pet peeves when I see an ad with no price...I too usually ignore the ones without an asking price.
 
I agree. I figure if they aren't willing to post a price, it is probably out of line. I never look twice at an add without a price.
 
The dealers post no price so that you call them and engage in conversation so that they can make a sale with you.
 
The dealers post no price so that you call them and engage in conversation so that they can make a sale with you.

and those same Dealer's ***** about tire kicker's calling and wasting there time ---- Put the damm price in the add ------it's that simple !

RHC
 
I too like posting the price, the only problem is dealer aggreements use to say that you couldn't post current product prices. Only 1 year or older model year. In todays market, list a price. It cant hurt any, whats the boat builder gonna do, find another dealer? Good luck with that right now.
 
I agree seeing the price would get to the chase that much quicker if the caller was really interested. By having the customer call and ask questions the dealer gets the chance to feel out the caller and see his budget and possible trade-in. Same BS works in the auto industry
 
I think it kind of goes back to the old saying "If you have to ask how much, you can't afford it" mentality. If they can't post an asking price, I must not be able to afford it.
If a seller isn't willing to list a starting point price, I won't bother with the ad.
This is one of the things that was a sticking point around here before the board even opened.
 
If you are interested call, look at it from their perspective. they put a starting price and the first thing you get is the know it alls on here saying it is too expensive. then the threads start about it and hearsay and next thing you know the forum has done damage to a boat and and an advertiser.pick up the phone and call, I'm quite sure you will here it is being offeered at $######, if you would like to make an offer please do so.
for full time marines like pier 57 and LCM as well as shogren and some others it wouldn't bother me one bit to not see a price, because if I'm interested, I will call.
 
This one can go either way for me. On one hand, I would love to post pricing to give everyone an opportunity to shop at home and find a boat in their price range that they like. Unfortunately, my dealer agreements on all the boat lines I carry will only allow me to put up MSRP pricing.

Would everyone be interested in seeing an MSRP price?
Do you think that would still peak your interest or steer you away due to the higher price than what you could buy for?

On the other hand, I look forward to having the calls come in from potential clients as well as the tire kickers. Anyone selling anything is going to get the low ballers and kickers, its part of the job. By getting the calls, or emails on the boats, it helps me to see what type of advertising works or doesnt.

JMO
 
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