Definitely pulls my trigger (I like that one), but as you said to each his own. As for it being "groundbreaking," that is not what I said. Then again, the two entities did collaborate. How you define or label that is up to you, but if it hasn't happened before (and it hasn't) then it's worth a look. At least for me who, like you, does indeed follow "all the new boats who come down the pike (and is actually lucky enough to get to ride in a lot of them).
Yes, some of it is marketing and packaging, two things that definitely help sell boats. But there's more. Wait and see. If you disagree then, I'll certainly respect that. Heck, I respect your right to that, and your opinion, already.