If the one that does the shopping in most families should decide to boycot Gillette, she'll just put the new brand of razors on her husbands American Express card.....which Tiger also endorses. :sifone:
Wives typically don't do the investing for the family, or commonly run large corporate firms, so his Accenture deal is safe. The wives typically don't buy their husband his golf clubs, shoes, balls, etc, so Nike isn't going anywhere. AT&T, American Express, Gatorade, & Tag Heuer aren't targeting a specific gender, so no loss there.
Again, this is small potato's to the corporate world, when you look at the long run.