Do you really think this is going to work? In Chicago?
http://finance.yahoo.com/news/Chicagos-Sears-Tower-renamed-apf-3086541074.html?x=0
Some people don't think this through. After 30+ years, do you really think ANYBODY is going to start calling it the Willis Tower?
That gets me to these "naming rights" Who cares? Other than a sports announcer on the air, who's going to talk about some building that's paid-for named after a corporation- and give a $hit?
http://finance.yahoo.com/news/Chicagos-Sears-Tower-renamed-apf-3086541074.html?x=0
Some people don't think this through. After 30+ years, do you really think ANYBODY is going to start calling it the Willis Tower?
That gets me to these "naming rights" Who cares? Other than a sports announcer on the air, who's going to talk about some building that's paid-for named after a corporation- and give a $hit?