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ROLLING OUT THE RED CARPET FOR CIGARETTE AND MTI
Pier 57, the Tennessee-based dealer for Cigarette Racing Team and Marine Technology (MTI) rolled into the Florida Powerboat Club Poker Run Village on a new set of wheels. A custom-built, custom-wrapped 50’ trailer, pulled by a customized International rig caught people’s attention, but when the two sides opened and the wing-span revealed a deluxe, gleaming, glowing and pulsing hospitality lounge, jaws dropped. It’s like a rocking, rolling nightclub.
“I always say if you’re gonna go, go big!” said David Woods, owner of the renowned dealership, Championship racer, Poker Run fan and bon vivant. He purchased the transporter, then transformed it into a uniquely designed and constructed venue to entertain friends, customers—and prospective customers.
“David is an amazing and successful dealer for Cigarette and always does things right,” said Skip Braver, President and CEO of Cigarette Racing Team, “This is an ideal way to show customer appreciation and provide a comfortable, festive setting where we can meet with our clients and enjoy a boating event.”
The traveling party has a custom-built 15’ stainless steel table at its center, backlit and surrounded by “diner”-style bar stools, accessed by stairs on both sides. The air conditioned space is brilliantly lit with neon accents and has stainless Viking appliances to accommodate food service. Hot dog and popcorn machines providing snacks, while a 65” flat screen, other TVs and surround sound provide exciting entertainment for guests. LED lighting creates ambience and mood—an added design feature--on portable tables that change color and extend the footprint of the robust venue.
A rear “work shop” area is anticipated to become a Mercury Racing dispensary for emergency parts. Two Pier 57 service technicians are part of the traveling crew; they will be on hand to provide mobile assistance and a problem-free powerboating experience. Full service will still be done at the dealership.
A front lounge features tan cow hide recliner couches, white ostrich leather covered walls, a full entertainment center, a Viking wine cooker and pull-out refrigerators and freezers for other beverages. “We call this the ‘deal closer’ room says Pier 57 salesman, Carey Downs. Other amenities include an atypical restroom with designer fixtures and stainless steel mirrored walls.
Everything in this trailer is either powder (coated), mirror or chrome!” said Downs. While the trailer was totally renovated, with walls removed and raised doors installed, the truck was customized by the noted Chrome Shop Mafia. The trailer wrap features the brands of Pier 57, Cigarette Racing Team and MIT and draws on Pier 57’s racing history when its trailer was used as a race support shop. Legendary racer, Art Lilly, Woods’ former throttleman, came to Key West for the trailer unveiling, reliving memories of racing days at the APBA World Championships.
“Woods has raised the bar yet again!” said Randy Scism of MTI, “This is his land-yacht where we can entertain, take care of clients and hopefully, get new ones!”
The trailer is planned to travel to key Poker Run and boating events across the country as part of Pier 57’s national tour. “Powerboating is a fun sport!” says Woods, “We all decided we could make it even more fun and that’s what we sell at Pier 57--the best in V-bottoms, the best in cats and the best time on the water—or land!”
www.pier57.com, www.cigaretteracing.com, www.mti.com
Pier 57, the Tennessee-based dealer for Cigarette Racing Team and Marine Technology (MTI) rolled into the Florida Powerboat Club Poker Run Village on a new set of wheels. A custom-built, custom-wrapped 50’ trailer, pulled by a customized International rig caught people’s attention, but when the two sides opened and the wing-span revealed a deluxe, gleaming, glowing and pulsing hospitality lounge, jaws dropped. It’s like a rocking, rolling nightclub.
“I always say if you’re gonna go, go big!” said David Woods, owner of the renowned dealership, Championship racer, Poker Run fan and bon vivant. He purchased the transporter, then transformed it into a uniquely designed and constructed venue to entertain friends, customers—and prospective customers.
“David is an amazing and successful dealer for Cigarette and always does things right,” said Skip Braver, President and CEO of Cigarette Racing Team, “This is an ideal way to show customer appreciation and provide a comfortable, festive setting where we can meet with our clients and enjoy a boating event.”
The traveling party has a custom-built 15’ stainless steel table at its center, backlit and surrounded by “diner”-style bar stools, accessed by stairs on both sides. The air conditioned space is brilliantly lit with neon accents and has stainless Viking appliances to accommodate food service. Hot dog and popcorn machines providing snacks, while a 65” flat screen, other TVs and surround sound provide exciting entertainment for guests. LED lighting creates ambience and mood—an added design feature--on portable tables that change color and extend the footprint of the robust venue.
A rear “work shop” area is anticipated to become a Mercury Racing dispensary for emergency parts. Two Pier 57 service technicians are part of the traveling crew; they will be on hand to provide mobile assistance and a problem-free powerboating experience. Full service will still be done at the dealership.
A front lounge features tan cow hide recliner couches, white ostrich leather covered walls, a full entertainment center, a Viking wine cooker and pull-out refrigerators and freezers for other beverages. “We call this the ‘deal closer’ room says Pier 57 salesman, Carey Downs. Other amenities include an atypical restroom with designer fixtures and stainless steel mirrored walls.
Everything in this trailer is either powder (coated), mirror or chrome!” said Downs. While the trailer was totally renovated, with walls removed and raised doors installed, the truck was customized by the noted Chrome Shop Mafia. The trailer wrap features the brands of Pier 57, Cigarette Racing Team and MIT and draws on Pier 57’s racing history when its trailer was used as a race support shop. Legendary racer, Art Lilly, Woods’ former throttleman, came to Key West for the trailer unveiling, reliving memories of racing days at the APBA World Championships.
“Woods has raised the bar yet again!” said Randy Scism of MTI, “This is his land-yacht where we can entertain, take care of clients and hopefully, get new ones!”
The trailer is planned to travel to key Poker Run and boating events across the country as part of Pier 57’s national tour. “Powerboating is a fun sport!” says Woods, “We all decided we could make it even more fun and that’s what we sell at Pier 57--the best in V-bottoms, the best in cats and the best time on the water—or land!”
www.pier57.com, www.cigaretteracing.com, www.mti.com
